Hi, I'm Kinaya, a Freelance Communications and Media Specialist
Freelancer specializing in communications, marketing, and media, offering affordable services like social media, PR, newsletters, content creation, podcasting, and consulting. Focused on connecting individuals and small to midsize businesses with their communities, enhancing brands, and fostering growth.
Check out how I can assist you on you media journey below:
Social Media Management
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Strategy development (quarterly/annual).
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Account management (LinkedIn, Instagram, Facebook).
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Content creation (graphics, captions, videos).
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Campaign execution and holiday content planning.
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Analytics and audience engagement tracking.
Internal and Corporate Communications
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Company newsletters and email campaigns.
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Employee advocacy program support.
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Diversity, Equity, and Inclusion (DEI) consulting.
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SOP creation for communication tools.
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Internal communication strategy and reports.
Podcasting
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Podcast launch frameworks and strategies.
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Full production support (monitoring, analytics).
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Marketing for episodes (social posts, newsletters).
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SOP creation for podcasting tools.
Content Creation
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Graphics and video creation (Canva, CapCut).
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Blog writing and SEO-focused articles.
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Captions and marketing materials.
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Social media, email, and campaign content.
Public Relations
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Press release writing and distribution.
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Media outreach and relationship building.
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Reputation management and crisis communication.
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Publicity campaigns to boost visibility.
Consulting
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Strategic communication consulting.
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AI and digital marketing strategy development.
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Event planning and budget proposals.
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Advocacy program research and implementation.
Professional Experience
September 2024 - Present
Marketing and Social Media Coordinator
TRP Sumner PLLC
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Developed and executed Q4/Q1 social media strategies, boosting engagement and brand visibility.
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Revamped Instagram content and created compelling posts, driving follower growth.
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Launched a firm newsletter, increasing engagement by over 1,000%.
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Designed marketing materials and social media content using Canva and CapCut.
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Scheduled posts via TopLine CheckPoint Marketing and managed mass emails through Constant Contact.
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Coordinated internal projects, event planning, and website updates via WordPress.
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Wrote and distributed press releases, expanding media presence to 60+ recipients
May 2024- August 2024
May 2023- August 2023
Corporate Communications Intern
Maximus
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Utilizing Sprinklr to create engaging messages on various posts via comments and reactions.
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Increasing LinkedIn engagement via Gaggle by creating activities for those in the employee advocate program.
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Creating video transcripts and various graphics for general social projects
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Monitoring podcast production and content via Riverside.FM
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Creating emails and other tools for advocacy retention.
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Forming social post captions and email templates
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Spearheading National Intern Day social video project
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Created the framework and proposal for Maximus podcasting.
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Assisted with various social media campaigns via LinkedIn, Facebook, and Instagram to market to future employees.
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Collaborated with other interns to create a Diversity, Equity, and Inclusion (DEI) project that will expand DEI more
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throughout the company.
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Curated research for employee advocacy programs and software’s
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Utilized AI functions to create internal communication reports and emails.
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Utilized $1,000,000 budget to create proposal and events for 2025 company anniversary.
August 2023- December 2023
Corporate Communications Intern
International Emergency Management (IEM)
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Assisted with the launch of company podcast.
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Drafted social media posts for Cyber Security Awareness Month and company podcasts.
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Researched news articles to curate daily news clip newsletters.
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Created Standard Operating Procedures (SOP) guides for internal and external users to have instructions on use of Riverside.
FM
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Reviewed IEM social media analytics and curating a document to improve social media engagement.
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Curated a list of national holidays and submitting suggestions for social media posts for those days.
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Drafted blog article for 2023 hurricane season.
Certifications:
~ Ragan Digital Marketing Course
~ Ragan AI Certification for Communicators
